Fashion turmoil continues as two big names of the fashion world leave their own brand.
Ennio Capasa, former creative director of Costume National and Carlo Capasa, his brother and chief executive of the same brand announced that they are leaving Costume National which they founded more than 30 years ago. These two brothers exclaimed that this is the end of their extraordinary creative cycle and that it is indeed a bittersweet time for both of them.
Company that they founded, Costume National, is based in Milan but its shows are done in Paris became one of the big brands in the 90s with minimalistic style the brothers created. Their signature look included rock ‘n’ roll edge on black trouser suit. This company had some financial struggles which caused one of their partners to declare bankruptcy after which they accepted another shareholder, Sequedge. The deal was that this minor shareholder had an option to buy out the brothers’ share after some time, which this company done in 2016.
Brothers admitted that they tried to get enough money to buy out the Sequedge’s share, they failed to do so. Their decision to leave is mainly due to difference in the ideas about creative path of the company. Brothers said that they don’t want to be exercising the ideas of others and that they want to go through with their own ides which is not possible as employees of their now former company. Creative ideas were only one thing the brothers and new owner had different, online strategy and retail growth were also things on which these two parties could not agree on.
From the phone calls these two made it seems that they are rather happy with their decision. Carlo said that the fashion changed from the days of their beginning and that it should be easier to create from the zero rather than to update codes they established long ago. His brother said similar things in which he stressed the possibilities they have and new directions in fashion they are now to take.
What kind of new adventure will the brothers take is not known, but Ennio said that he will take several months to rest and think about the future. Ennio said that there is a lot of talk in fashion world that says that designers are not necessary as they were before, but he thinks that this is not true and that the best clothes that have soul are made by those designers and that without them the fashion world will become very dull and plain. Due to that Ennio said that he is thinking about starting a new fashion brand, but he didn’t give any hints about what direction he might take with it.
Carlo said that he doesn’t have any info on whether the Costume National will hire another designer due to similar things happening in other big brands. As you might now Dior is, now for some time, without a designer and designer position of Hedi Slimane in Saint Laurent is still not clear.